Breaking the Belief That “Time Equals Money” [episode 36]

time-equals-money
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In this episode of Profitable Women, I challenge the age-old belief that time equals money—a mindset that often restricts business growth and leads to burnout. We’ll explore the historical roots of this belief, examining how it can limit potential earnings by tying income directly to hours worked. 

Through my personal experiences, from childhood to my early career in accounting, I share how this mindset can hinder efficiency and fail to recognize the true value we provide to clients. Listen in as we explore the shift to a value-based pricing model, which not only supports well-being but also enhances profitability, offering a path to genuine business freedom.

In this episode, Breaking the Belief That “Time Equals Money,” I cover:

  • The historical roots of the “time equals money” mindset and the impact on entrepreneurs
  • How to transition to value-based pricing—a shift that not only boosts profitability but also nurtures your personal life and provides freedom in your business
  • The power of prioritizing experience and delivering results as we move beyond counting hours and toward true success

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If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net, and be sure to follow Sheila on IG @Sheila.Hansen.CPA.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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