Connecting with Your Customer Through Your Email List with Lindsay Hope [episode 43]

email list
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Your email list is a powerful tool when it comes to building relationships with your customers and, in turn, your business. 

In this episode, email strategist Lindsay Hope is here to discuss strategies for building those sustainable business relationships through effective email communication. 

We explore ways to gather audience insights, maintain consistent and valuable communication using your email list to prevent burnout, and ensure a healthy work-life balance, all while keeping your message relevant and impactful.

Lindsay Hope is an email strategist and conversion copywriter who loves working with impact-driven businesses. Her goal is to help them sustainably (and authentically) build relationships and grow with email strategy and copy. She’s all about having fun with email and finding projects and partners that share her passion for personality-driven conversion copy.

In this episode, Connecting with Your Customer Through Your Email List with Lindsay Hope, we cover:

  • How crafting emails that prioritize the recipient’s needs can transform your business relationships and deepen audience connections
  • The delicate balance of maintaining value-driven, consistent email communication to avoid burnout, including tips on task batching and creating space for personal well-being amidst professional demands
  • Effective methods for growing your email list, moving beyond traditional lead magnets to offer genuine value through multi-day courses and strategic collaborations
  • How the evolving landscape of email marketing, including privacy law changes and Apple’s iOS 18 update, is reshaping how we connect

Resources & Links:

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More about the Profitable Women podcast:

If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net, and be sure to follow Sheila on IG @Sheila.Hansen.CPA

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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