Mastering the Inbox: Overcoming Email Marketing Struggles with Jenny Roth [episode 27]

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On today’s episode, we unlock the secrets to successful email marketing tailored for female entrepreneurs with expert copywriter Jenny Roth. We’ll talk about the common struggles women face in email marketing, such as the pressure to achieve perfection, by aligning your strategies with your personal strengths and business goals. Jenny shares practical advice on sharing client wins, answering FAQs, and teasing future offers to maintain engagement. We wrap up with empowering advice for female business owners, emphasizing the importance of celebrating small victories and building meaningful relationships.

Jenny Roth is a sales page, email & website copywriter for female founders. Her copy process is rooted in client voice, market research, and words that honor your values and build relationships. As the copywriter behind hundreds of launches and funnels, Jenny fully believes that good copy needs to do more than make sales – it also has to leave your clients feeling so confident & excited — and zero buyer’s remorse! — when working with you. In addition to managing her copywriting business, Jenny is a mom to three girls, a farmer’s wife, and a youth running coach.

In this episode, Mastering the Inbox: Overcoming Email Marketing Struggles with Jenny Roth, we cover:

  • The unique challenges women entrepreneurs face when starting with email marketing, such as the overwhelming pressure to get it perfect. 
  • How to align email marketing with your personal strengths and business goals, whether through creating evergreen funnels or maintaining a consistent email schedule that is authentic and sustainable.
  • Actionable tips for setting up monthly email campaigns that keep clients engaged without the stress of frequent outreach.
  • Easy-to-follow tips for organizing and editing your emails to ensure they resonate with your audience.
  • Effective methods for gathering powerful client testimonials and handling common email marketing challenges, like dealing with unsubscribes and maintaining a content creation habit.

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More about the Profitable Women podcast:

If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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