From Agency to Alignment: Redefining Business Success with Samantha Burmeister [episode 37]

redefining-business-success
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In this episode, Samantha Burmeister, the founder and lead copywriter of Nomad Copy Agency, shares her fascinating journey from a corporate sales career to launching a thriving remote copywriting business. 

She candidly discusses the unexpected hurdles she encountered while transitioning from being a solo entrepreneur to managing an agency, revealing that the allure of earning more while working less wasn’t as straightforward as it seemed. She unpacks the critical importance of establishing reliable systems and a solid sales pipeline before expanding a team, offering invaluable lessons for entrepreneurs considering a similar path. 

Moving beyond the business operations framework, we tackle the unique messaging challenges female entrepreneurs face. Samantha offers a fresh perspective on the balance between nurturing and assertive selling, challenging the misconception that women must rely solely on nurturing to close a sale. Tune in for empowering advice that could help you in redefining business success. 

Samantha is the founder & lead copywriter at Nomad Copy Agency. Every business she works with gets a custom copy that sounds like them – but converts better!

In this episode, From Agency to Alignment: Redefining Business Success with Samantha Burmeister, we cover:

  • How Samantha began redefining business success within her agency model by refining her systems and maintaining a reliable sales pipeline
  • The importance of understanding one’s capacity and ensuring robust processes are in place
  • The unique challenges female business owners face with their messaging, particularly the balance between nurturing and assertive selling
  • Ideas on attracting the right clients and creating effective collaborations, underlining the need to understand your niche and ensure alignment between services offered and client needs

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More about the Profitable Women podcast:

If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net, and be sure to follow Sheila on IG @Sheila.Hansen.CPA

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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