Key Metric Deep Dive: What Your Sales Data Can Tell You [episode 16]

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On today’s episode, explore the world of sales data and metrics and how we should view them. Specifically, diving into the two main categories: leading metrics and lagging metrics. Understanding this distinction is key to taking control of your business’s financial future. I also break down revenue into more meaningful categories, providing actionable insights for your business’s financial health. This approach not only helps clarify your business’s income streams but also enables you to identify growth opportunities and make informed decisions to boost your profitability.

In this episode, Key Metric Deep Dive: What Your Sales Data Can Tell You, we cover:

  • The distinction between your sales data’s leading and lagging metrics
  • The power of proactive marketing efforts to the reality check of hard sales revenue
  • How breaking down your revenue into specific categories can revolutionize your business strategy and lead to explosive growth.

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More about the Profitable Women podcast:

If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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